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Dove, a longtime drugstore favorite, is now joining the upscale beauty ranks by opening the first North American Dove Spa in Canada in a few weeks. (They're already open in England). Continuing on with its "Real Beauty" campaign, the company plans to open upward of 50 locations within the next five years.

The spas will feature Dove Spa Professional products, and offer customizable services including facials ($75 to $110), a variety of body treatments ($50 to $130), mani/pedis ($30 to $65), and waxing ($15 to $85). But will it fly, especially when another spa chain offers high-end products for about half the price?

Don't get me wrong, I'm all for pampering oneself. But I'm having a hard time grasping why so many companies are going upscale in these rough economic times. ($35 foundation at Target, anyone?) If you're going to shell out $30 for a manicure, why not just go to Bliss, where for $5 less you get brownies, cheese, and the fancy feeling of being at Bliss? Dove would really have to create an astounding spa for me to pay that much for a variation on a drugstore brand. Do you think this is a smart plan? Are you feeling the love for Dove?

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Miraval Resort has opened Miraval Living, a Manhattan apartment complex that includes steam rooms, saunas, a spa and hair salon, a yoga studio, and... life counseling. Not to be outdone, Canyon Ranch Spa also has opened Canyon Ranch Living in Miami Beach, which includes nutrition counseling, daily classes, and "experiences in intimacy and sexual function." Spafinder predicts that there will be 300 such living facilities by the end of 2008. Do you need a spa in your building?

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Would You Live at the Spa?

Yes

No

Blame it on that ever-expanding Jolie-Pitt brood: I've been reading lots of reports about the increasing popularity of fertility spa treatments. This is not limited to big cities, where career women may be postponing having children. In Ohio, BecomingMom, a "Pregnancy Spa and Imaging Center" offers a 50-minute Preconception Massage for $69, and Peaceful Beginnings in North Carolina offers the same at $40 for 30 minutes.

Many spas list causes of infertility as stress and accumulation of toxins, none of which are causes listed on the Mayo Clinic's website. In fact, really the only cause listed that a woman struggling with infertility may be able to change on her own is consumption of too much caffeine. Traditional infertility treatments can be dangerous and expensive so spas have picked up on the need for something more gentle and less invasive, which may be a good thing. But are they peddling false hope? While alternative treatments may be worth a try, it's worth considering why so few of these spas offer infertility treatment for wannabe fathers.

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OK, so the way that your compact snaps shut, or the sounds that your atomizer makes may not have the same effect on your senses as the way your body lotion feels on your skin, or the way a smoky eye makes you look sexy, but don't kid yourself, hearing does play a part on the the beauty products that you choose to purchase.

For example, Estee Lauder and Lancôme have both created a snug-fitting lipstick cap that makes a clicking noise when its closed. This gives you the assurance to know that the cap won't fall off and cause any mess inside of your makeup case or purse.

Similarly, music is often played in the background at spas to help create a calm atmosphere in which to relieve stress and anxiety. Conversely, fast music is typically played at salons to create an upbeat, energetic environment. Do you have a favorite type if music that you play when your perform your at-home spa treatments?

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Bangle-icious! These excruciatingly cute bangles were given out by Dylan Lauren and team at the launch of Re-Treat today at Sephora's Holiday Editor Event. Love 'em? Get them here >

WE LOVE CANDY!

Dylan Lauren, the brains behind Dylan's Candy Bar, is launching Re-Treat, her first collection of candy-inspired bath and body products, exclusively at Dylan's Candy Bars and Sephora in October. "The line has been 3 years in the making," says Lauren, "as a response to client demand." The flavors and scents are based on the delicious treats sold in Dylan's Candy Bar locations in New York, East Hampton, Orlando and Houston.

Re-Treat, the name which links Lauren's sugary background with her new spa category, was created to provide a whimsical, calorie-free escape for the body and soul. Re-Treat offers up confection-inspired goodies, sweetly scented and deliciously wrapped up to resemble yummy deserts and candies. Products include Lip Saver, Body Smoothie Lotion, Candy Butter Cream, Ice Cream Sugar Scrub and Soda Pop Shower Gel, and come in 4 flavors - Coconut Bon Bon, Birthday Cake Batter, Chocolate Cupcake and Strawberry Licorice.

When asked about her fave flave, Lauren says "I'm usually not a chocolate fan, but I really love the small of our Chocolate Cupcake line. And Birthday Cake Batter smells exactly like the real deal." The scents were rigorously tested against the sweet and treats in Dylan's Candy Bar stores. And, as icing on the cake, the formulas are free of parabens, propylene glycol and sodium laurel sulfate.

We're so excited to launch this line, especially from a gal who knows her stuff: When quizzed on her favorite candy, Lauren is quick to the draw: "My favorite sweets are marshmallows, divinity and, of course Cadbury Creme Eggs," says Lauren, which she informed us is available in bar form in Europe. In fact, she loves Creme Eggs so much (and as you'll recall up above, is not a chocolate fan), she was once spotted with 5 empty chocolate egg shells on her desk! Now that's a gal who knows what she wants.

Now if you'll excuse us, we know what we want. Candy. Now.


Dylan Lauren, amid the sweets at the launch of Re-Treat.


A glimpse inside a Dylan's Candy Shop location.


An editor tries to eat Dylan Candy Bar Re-Treat Candy Butter Cream.

offers a variety of makeup and skin care and provides spa services such as facials, waxing, body treatments and makeup applications with and with out lessons.

A girlfriend of mine just got back from a Southern destination wedding where she booked an afternoon massage before the event. She arrived early to the spa to take full advantage of the steam room and sauna. She was also pleased to see that the girls-only quiet room had a nice, big jacuzzi.

Seeing as she still had some time to kill before her treatment, she jumped right into the warm water without thinking twice. She sat there, enjoying this bliss, until panic set in. Just a few minutes ago she was alone, and suddenly the room was filling with the bridal party and mother of the bride who were there for pre-wedding beauty appointments. No big deal — except for the fact that my friend was in the hot tub completely naked.

She began to worry how she was going to get out of the hot tub since her towel was far away on a chaise. It was one thing for a stranger to see her naked, but for the bridesmaids and mother of the bride? Even worse, the women that were getting ready to join her had come wearing bathing suits. It never occurred to my friend to wear a bathing suit to a spa before! She wound up asking someone for a towel and then slithering out, covering herself in the process — all the while feeling embarrassed that she had been caught commando.

Lesson learned: Only go naked to a spa or gym if you can handle being seen by others. Also, this story makes me wonder: Do you wear bathing suits to steam rooms, saunas and hot tubs at spas?

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I'm not sure about you, but I have a bathroom cabinet filled with aromatherapy massage oils, masks, and even stones that I've purchased after a relaxing spa experience. Yes, I had the grand idea that I'd heat the stones and give my honey a hot-stone massage for Valentine's Day. (Fast forward three years and it's still never happened). I also find that therapists can be pretty relentless with their recommendations. Since I already know that you are inclined to buy products after a makeover, now I'm wondering: How often do you buy products after a spa treatment?

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How Often Do You Buy Products After a Spa Treatment?

I buy something every time — I trust that the estheticians know what's best for my skin.

Occasionally, I'll buy something, but not always.

I never purchase any items after a spa treatment.

Undecided.

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